Understanding the real importance and meaning of core values when creating and managing a brand was a decisive moment for me. Pell d’Arbre’s core values guide me to make better and more conscious decisions.
When I have to make a new decision regarding Pell d’Arbre, I only have to ask myself whether that decision is in accordance with its core values.
Although these values are non-negotiable, they are not static because they evolve with the brand and with my own personal development.
Pell d’Arbre’s 5 Core Values are:
Sustainability
One of my concerns is that the brand’s products cause as little environmental impact as possible. To do this I work in a way that allows me to reduces waste to a minimum, use low-impact materials and buy from suppliers as locally as possible.
Solidarity
Creating a positive impact on the world is one of my goals. I try to do this in both my personal and professional life. That is why Pell d’Arbre collaborates with several animal sanctuaries, environmental NGOs and other projects that share our values.
Veganism
Being a vegan it is only natural that this is one of my priorities. All of the brand’s products are free of animal derived materials.
Gender Neutrality
With Pell d’Arbre you will never find a product specifically marketed “for women” nor “for men”. I think that what I do should be used by people who like it, regardless of the gender they identify with. This is why products are categorised by type and not by gender.
Transparency
Transparency is for me the ultimate key value because without it all the other core values loose their meaning. I try to be as clear and transparent as possible about production processes, materials and even the price of the products, but if you have any questions or require more detailed information, please contact me and I will be happy to talk to you.