Understanding the real importance and meaning of core values when creating and managing a brand was a decisive moment for me. Pell d’Arbre’s core values guide me to make better and more conscious decisions.
When I have to make a new decision regarding Pell d’Arbre, I only have to ask myself whether that decision is in accordance with its core values.
Although these values are non-negotiable, they are not static because they evolve with the brand and with my own personal development.
Pell d’Arbre’s 5 Core Values are:



